Data Analytics Methods for Marketing
Completed by Rui Hou
June 15, 2025
12 hours (approximately)
Rui Hou's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Conversion Funnel Analysis
- Category: Target Audience
- Category: Advertising Campaigns
- Category: Customer Insights
- Category: Customer Analysis
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Marketing Effectiveness
