Customer Value in Pricing Strategy
Completed by Nitish Jai Kaul
February 5, 2026
14 hours (approximately)
Nitish Jai Kaul's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Customer Analysis
- Category: Global Marketing
- Category: Customer Insights
- Category: Marketing Psychology
- Category: Revenue Management
- Category: Case Studies
- Category: Market Research
- Category: Behavioral Economics
