Digital Marketing: Customer Engagement Strategy
Completed by Yucheng Li
June 15, 2025
12 hours (approximately)
Yucheng Li's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Content Marketing
- Category: Social Media Marketing
- Category: Cross-Channel Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Analytics
- Category: Generative AI
- Category: Digital Marketing
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Data Collection
- Category: Marketing Strategies
