Assess for Success: Marketing Analytics and Measurement
Completed by Maria Camila Saavedra Matallana
September 10, 2025
18 hours (approximately)
Maria Camila Saavedra Matallana's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Analytics
- Category: Data Presentation
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Spreadsheet Software
- Category: Media Planning
- Category: A/B Testing
- Category: Pivot Tables And Charts
- Category: Data-Driven Marketing
- Category: Marketing Planning
