Understanding the Campaign Components
Completed by Wendy M Putnam
April 24, 2025
9 hours (approximately)
Wendy M Putnam's account is verified. Coursera certifies their successful completion of Understanding the Campaign Components
What you will learn
Define a brand's communication problem and utilize strategic communication methods to solve it.
Plan a communication campaign whose success can be measured.
Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Skills you will gain
- Category: Owned Media
- Category: Brand Strategy
- Category: Paid media
- Category: Campaign Planning
- Category: Resource Allocation
- Category: Shared Media
- Category: Strategic Communication
- Category: Earned Media
- Category: Public Relations
- Category: Advertising
- Category: Communication Planning
- Category: Research and Design
