Attract and Engage Customers with Digital Marketing
Completed by Kristine Jacobson
February 6, 2026
14 hours (approximately)
Kristine Jacobson's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Engagement
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Persona Development
- Category: Content Optimization
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
