Foundations of Digital Marketing and E-commerce
Completed by Rafael Malatesta Lopez Mala
January 31, 2024
12 hours (approximately)
Rafael Malatesta Lopez Mala's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Marketing
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Branding
- Category: Marketing Strategies
- Category: Data Storytelling
