Developing a Winning Marketing Strategy
Completed by John Middleton
February 23, 2025
16 hours (approximately)
John Middleton's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Analysis
- Category: Brand Management
- Category: Target Audience
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Market Research
- Category: Consumer Behaviour
- Category: Target Market
- Category: Marketing Strategy and Techniques
- Category: Strategic Marketing
- Category: Branding
- Category: Marketing Strategies
