Developing a Winning Marketing Strategy
Completed by Jasmine Zhao
September 8, 2025
16 hours (approximately)
Jasmine Zhao's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Marketing Planning
- Category: Value Propositions
- Category: Target Audience
- Category: Brand Management
- Category: Branding
- Category: Product Marketing
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Product Planning
