From Likes to Leads: Interact with Customers Online
Completed by Paola Devora Fernandez
January 19, 2026
20 hours (approximately)
Paola Devora Fernandez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Digital Advertising
- Category: Advertising
- Category: Customer Engagement
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Brand Awareness
- Category: Social Media Content
- Category: Social Media Marketing
- Category: Paid media
- Category: Content Scheduling
- Category: Social Media Management
