Qualitative Research
Completed by Antony Yohannan
March 19, 2024
14 hours (approximately)
Antony Yohannan's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Stakeholder Engagement
- Category: Survey Creation
- Category: Research Design
- Category: Report Writing
- Category: Analysis
- Category: Qualitative Research
- Category: Discussion Facilitation
- Category: Business Research
- Category: Surveys
- Category: Research
- Category: Sample Size Determination
