Artificial Intelligence in Marketing
Completed by Hollie McAfee
June 17, 2023
10 hours (approximately)
Hollie McAfee's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Marketing
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Network Analysis
- Category: Network Model
- Category: Personalized Campaigns
- Category: Data-Driven Decision-Making
- Category: Case Studies
- Category: Marketing Analytics
- Category: Digital Transformation
- Category: Business Strategy
- Category: Artificial Intelligence
