Supply Market Analysis
Completed by Buan Jeng Eng
March 10, 2026
5 hours (approximately)
Buan Jeng Eng's account is verified. Coursera certifies their successful completion of Supply Market Analysis
What you will learn
Learn & understand various tools and techniques to evaluate supply markets from three levels: Macro, Tactical, and Operational/Supplier level
Macro Level: PESTLE
Tactical Level: Supply Market Segmentation, 5-Forces Analysis, and Supply Chain Mapping
Operational/Supplier Level: Key Information Sources, SWOT, and Financial Analysis
Skills you will gain
- Category: Financial Analysis
- Category: Market Share
- Category: Target Market
- Category: Procurement
- Category: Financial Statement Analysis
- Category: Supplier Risk Management
- Category: Product Flow Diagram
- Category: Financial Statements
- Category: Financial Data
- Category: Competitive Intelligence
- Category: Market Opportunities
- Category: Market Analysis
