Working with the Media
Completed by Cheuk Ling Cheng
October 3, 2024
7 hours (approximately)
Cheuk Ling Cheng's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Explain how organizational mission and core values inform public relations across traditional and digital media environments.
Understand the role of public relations in branding and storytelling, including its relationship to advertising and marketing.
Understand how organizations prepare for, respond to, and recover from reputational threats.
Demonstrate foundational media relations competencies, including writing press releases, pitches, and using Associated Press style.
Skills you will gain
- Category: Journalism
- Category: Public Relations
- Category: Storytelling
- Category: Branding
- Category: Press Releases
- Category: Marketing and Public Relations
- Category: Strategic Communication
- Category: Media and Communications
- Category: Crisis Management
- Category: Organizational Strategy
- Category: Media Relations
- Category: Brand Management
