Introduction to Digital Advertising
Completed by Victor Mensah
June 17, 2024
6 hours (approximately)
Victor Mensah's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Marketing
- Category: Online Advertising
- Category: Digital Advertising
- Category: Advertising
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Data Ethics
- Category: Business Metrics
- Category: Digital Marketing
- Category: Paid media
- Category: Performance marketing
- Category: Pay Per Click Advertising
