Developing a Winning Marketing Strategy
Completed by Javier Gonzalez Yanez
February 17, 2026
16 hours (approximately)
Javier Gonzalez Yanez's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Analysis
- Category: Brand Management
- Category: Product Planning
- Category: Marketing Planning
- Category: Strategic Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Marketing
- Category: Target Audience
- Category: Market Research
- Category: Customer Insights
- Category: Marketing Management
