Measure and Optimize Social Media Marketing Campaigns
Completed by Taryn Walter
May 12, 2026
12 hours (approximately)
Taryn Walter's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Data-Driven Marketing
- Category: Social Media Campaigns
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Analytics
- Category: Data Analysis
- Category: A/B Testing
- Category: Marketing Communications
