Measure and Optimize Social Media Marketing Campaigns
Completed by Tanvesh Lokhande
February 9, 2026
12 hours (approximately)
Tanvesh Lokhande's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: A/B Testing
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Performance Reporting
- Category: Return On Investment
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Advertising Campaigns
- Category: Digital Advertising
