Introduction to Public Relations
Completed by Avery Therese Daugherty
July 10, 2025
25 hours (approximately)
Avery Therese Daugherty's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Program Evaluation
- Category: Strategic Communication
- Category: Content Creation
- Category: Generative AI
- Category: Media Relations
- Category: AI literacy
- Category: Marketing and Public Relations
- Category: Public Relations
- Category: Performance Metric
- Category: Target Audience
- Category: Media and Communications
- Category: Campaign Planning
