Generative AI's Applications in Marketing Analytics
Completed by Laura Rivas
March 19, 2025
4 hours (approximately)
Laura Rivas's account is verified. Coursera certifies their successful completion of Generative AI's Applications in Marketing Analytics
What you will learn
Understand the role of generative AI in marketing analytics and strategy.
Prepare, process, and apply data for marketing-focused AI workflows.
Use AI models to uncover insights, predict trends, and personalize campaigns.
Apply ethical and responsible practices in AI-driven marketing solutions.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Data Preprocessing
- Category: Marketing Management
- Category: Personalized Campaigns
- Category: Exploratory Data Analysis
