Foundations of Digital Marketing and E-commerce
Completed by TAN YING YING, EVANGELIN
March 22, 2026
12 hours (approximately)
TAN YING YING, EVANGELIN 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Performance marketing
- Category: Brand Awareness
- Category: Search Engine Optimization
- Category: Email Marketing
- Category: Performance Metric
- Category: Marketing Planning
- Category: Conversion Funnel Analysis
- Category: Marketing
