Assess for Success: Marketing Analytics and Measurement
Completed by JERONIMO GARCIA DEL RIO
December 11, 2025
18 hours (approximately)
JERONIMO GARCIA DEL RIO's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Media Strategy
- Category: A/B Testing
- Category: Pivot Tables And Charts
- Category: Return On Investment
- Category: Performance Measurement
- Category: Digital Marketing Campaigns
- Category: Data Presentation
- Category: Marketing Planning
- Category: Marketing Analytics
- Category: Google Analytics
