Assess for Success: Marketing Analytics and Measurement
Completed by Manuela do Espirito Santo
May 27, 2025
18 hours (approximately)
Manuela do Espirito Santo's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Performance Measurement
- Category: Content Performance Analysis
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: A/B Testing
- Category: Pivot Tables And Charts
