Data Analytics Methods for Marketing
Completed by Maya Rai
February 21, 2026
12 hours (approximately)
Maya Rai's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Analytics
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Model Evaluation
- Category: Data Analysis
- Category: Regression Analysis
