Assess for Success: Marketing Analytics and Measurement
Completed by Rafail Poultourtzidis
February 17, 2026
18 hours (approximately)
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What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Budgets
- Category: Digital Marketing Campaigns
- Category: Marketing Planning
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Performance Measurement
- Category: Google Ads
- Category: Pivot Tables And Charts
- Category: Campaign Management
- Category: A/B Testing
- Category: Marketing Analytics
- Category: Google Analytics
