Market Research Essentials for Marketing Management
Completed by Abderrahman KHLAIFA
September 11, 2025
3 hours (approximately)
Abderrahman KHLAIFA's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Ideation
- Category: Data Collection
- Category: Marketing
- Category: Customer Insights
- Category: Data-Driven Decision-Making
- Category: Market Data
- Category: Market Analysis
- Category: Data Strategy
- Category: Market Research
- Category: Data Literacy
- Category: Quantitative Research
- Category: Business Research
