Market Research Essentials for Marketing Management
Completed by Abderrahman KHLAIFA
September 11, 2025
3 hours (approximately)
Abderrahman KHLAIFA's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Ideation
- Category: Market Research
- Category: Data Literacy
- Category: Quantitative Research
- Category: Data Strategy
- Category: Market Analysis
- Category: Market Data
- Category: Customer Insights
- Category: Data Collection
- Category: Marketing
- Category: Business Research
