Market Research Essentials for Marketing Management
Completed by Abderrahman KHLAIFA
September 11, 2025
3 hours (approximately)
Abderrahman KHLAIFA's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Data Collection
- Category: Ideation
- Category: Quantitative Research
- Category: Market Research
- Category: Market Data
- Category: Data Strategy
- Category: Market Analysis
- Category: Customer Insights
- Category: Marketing
- Category: Data Literacy
- Category: Data-Driven Decision-Making
- Category: Business Research
