Data Analytics Methods for Marketing
Completed by Matheus Lelis Silva Vicente
November 27, 2024
12 hours (approximately)
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What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Customer Analysis
- Category: Customer Insights
- Category: Conversion Funnel Analysis
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Data Analysis
