Integrated and Strategic Communication Campaigns
Completed by Manuel Lujan Cruz
June 5, 2025
6 hours (approximately)
Manuel Lujan Cruz's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Brand Strategy
- Category: Integrated Marketing Communications
- Category: Stakeholder Communications
- Category: Business Strategy
- Category: Communication Strategies
- Category: Advertising Campaigns
- Category: Corporate Communications
- Category: Media Strategy
- Category: Media and Communications
- Category: Communication Planning
- Category: Public Relations
- Category: Branding
