Positioning: What you need for a successful Marketing Strategy
Completed by Leidy Trujillo Sánchez
January 22, 2023
11 hours (approximately)
Leidy Trujillo Sánchez's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Strategic Marketing
- Category: Market Dynamics
- Category: Target Market
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Target Audience
- Category: Competitive Analysis
- Category: Market Research
- Category: Value Propositions
