Attract and Engage Customers with Digital Marketing
Completed by João Carlos da Rocha Júnior
October 12, 2026
14 hours (approximately)
João Carlos da Rocha Júnior's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Persona Development
- Category: Customer Engagement
- Category: Marketing
- Category: Search Engine Optimization
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Target Audience
- Category: Online Advertising
