Measure and Optimize Social Media Marketing Campaigns
Completed by Sandra Zietara
March 30, 2026
12 hours (approximately)
Sandra Zietara's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: A/B Testing
- Category: Digital Advertising
- Category: Marketing Communications
- Category: Data-Driven Marketing
- Category: Business Metrics
- Category: Social Media Campaigns
- Category: Performance Reporting
- Category: Social Media Marketing
- Category: Social Media Analytics
- Category: Communication
- Category: Marketing Effectiveness
- Category: Marketing Analytics