Measure and Optimize Social Media Marketing Campaigns
Completed by Phillip Brown
February 25, 2024
12 hours (approximately)
Phillip Brown's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Campaigns
- Category: Performance Reporting
- Category: Data-Driven Marketing
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: A/B Testing
- Category: Social Media Analytics
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Advertising Campaigns
