Introduction to Public Relations
Completed by Marc-André Forget
June 29, 2026
25 hours (approximately)
Marc-André Forget's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: AI literacy
- Category: AI Personalization
- Category: Content Performance Analysis
- Category: Media Planning
- Category: Strategic Communication
- Category: Public Relations
- Category: Communication Planning
- Category: Generative AI
- Category: Campaign Planning
- Category: Media Relations
- Category: Target Audience
- Category: Content Creation
