GenAI for SEO: A Hands-On Playbook
Completed by Hayley McHugh
March 26, 2026
4 hours (approximately)
Hayley McHugh's account is verified. Coursera certifies their successful completion of GenAI for SEO: A Hands-On Playbook
What you will learn
Apply GenAI effectively across SEO workflows to boost productivity, accuracy, and content quality while maintaining brand voice and search relevance.
Develop AI-driven SEO workflows using tools like ChatGPT, Gemini, and Claude to research keywords, cluster topics, and optimize content efficiently.
Generate and validate schema markup (JSON-LD) for articles, FAQs, and products to ensure rich results and accurate structured data.
Optimize meta titles, descriptions, and multilingual variants using GenAI tools like Semrush to improve CTRs, readability, and SEO performance.
Skills you will gain
- Category: AI Integrations
- Category: Content Development and Management
- Category: Keyword Research
- Category: Prompt Engineering
- Category: Prompt Engineering Tools
- Category: Digital Marketing
- Category: Google Gemini
- Category: Content Strategy
- Category: Search Engine Optimization
- Category: AI Workflows
- Category: Generative AI
- Category: Content Optimization
