Developing a Winning Marketing Strategy
Completed by Malgorzata Kostera-Kosterzewska
March 3, 2025
16 hours (approximately)
Malgorzata Kostera-Kosterzewska's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Target Audience
- Category: Marketing
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Market Analysis
- Category: Brand Management
- Category: Customer Analysis
- Category: Branding
- Category: Product Marketing
- Category: Marketing Management
- Category: Product Planning
- Category: Market Research
