Measure and Optimize Social Media Marketing Campaigns
Completed by Aminat Adebiyi
November 1, 2025
12 hours (approximately)
Aminat Adebiyi's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Campaign Management
- Category: Digital Advertising
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Digital Marketing
