Marketing analytics: Know your customers
Completed by Ulvi Mirzakhanov
February 28, 2026
20 hours (approximately)
Ulvi Mirzakhanov's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Data Management
- Category: Digital Marketing
- Category: Big Data
- Category: Predictive Analytics
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
