Foundations of Digital Marketing and E-commerce
Completed by Carla Patricia San Martín Barra
August 9, 2026
12 hours (approximately)
Carla Patricia San Martín Barra's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing Planning
- Category: Performance marketing
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Performance Metric
- Category: Branding
- Category: Search Engine Marketing
