From Likes to Leads: Interact with Customers Online
Completed by Mariana Melo de Carvalho
July 31, 2025
20 hours (approximately)
Mariana Melo de Carvalho's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Paid media
- Category: Content Scheduling
- Category: Marketing Analytics
- Category: Social Media Management
- Category: Social Media Campaigns
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Brand Management
- Category: Branding
- Category: Customer Engagement
- Category: Digital Advertising
