Attract and Engage Customers with Digital Marketing
Completed by Laura van Schaik
April 14, 2026
14 hours (approximately)
Laura van Schaik's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Digital Marketing
