Marketing analytics: Know your customers
Completed by Saniraj Tambe
February 23, 2023
20 hours (approximately)
Saniraj Tambe's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Data Analysis
- Category: Customer Analysis
- Category: Customer Data Management
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Data Integration
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Big Data
- Category: Predictive Analytics
- Category: Social Media Marketing
- Category: Marketing Analytics
