Marketing in a Digital World
Completed by Alvin Raber
August 9, 2025
28 hours (approximately)
Alvin Raber's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Marketing Strategies
- Category: Digital Transformation
- Category: Strategic Marketing
- Category: Marketing Management
- Category: Market Dynamics
- Category: Promotional Strategies
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Digital Marketing Tools
- Category: Earned Media
- Category: Marketing
- Category: Shared Media
