From Likes to Leads: Interact with Customers Online
Completed by Andres Martinez Gonzalez
July 27, 2026
20 hours (approximately)
Andres Martinez Gonzalez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Social Media Content
- Category: Customer Relationship Building
- Category: Social Media
- Category: Content Creation
- Category: Driving engagement
- Category: Paid media
- Category: Social Media Marketing
- Category: Customer Engagement
- Category: Online Advertising
- Category: Advertising
