Foundations of Digital Marketing and E-commerce
Completed by Bibian López Moreno Morett
June 26, 2025
12 hours (approximately)
Bibian López Moreno Morett's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Brand Awareness
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Performance marketing
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Branding
