Foundations of Digital Marketing and E-commerce
Completed by Lino Cesar Vazquez Farias
March 4, 2025
12 hours (approximately)
Lino Cesar Vazquez Farias's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance Measurement
- Category: Performance marketing
- Category: Customer Engagement
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Data-Driven Decision-Making
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Email Marketing
