Hotel Digital Marketing and Social Media Strategy
Completed by Shyra DeSouza
November 8, 2025
9 hours (approximately)
Shyra DeSouza's account is verified. Coursera certifies their successful completion of Hotel Digital Marketing and Social Media Strategy
What you will learn
Define the fundamentals of hotel digital marketing and effective hotel social media marketing strategies.
Identify key digital channels and social media platforms used for marketing in the hotel industry.
Develop a strong hotel online presence and brand identity through strategic online marketing strategies for hotels.
Analyze and measure the performance of hotel marketing campaigns using modern digital marketing techniques.
Skills you will gain
- Category: Hospitality Management
- Category: Search Engine Optimization
- Category: Hotels and Accommodations
- Category: Social Media Analytics
- Category: Content Creation
- Category: Digital Marketing Campaigns
- Category: Social Media
- Category: Social Media Strategy
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Marketing
- Category: Instagram
