Hotel Digital Marketing and Social Media Strategy

Hotel Digital Marketing and Social Media Strategy

Taught in English


Gain insight into a topic and learn the fundamentals

João Freitas

Instructor: João Freitas

Intermediate level

Recommended experience

7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Define the fundamentals of hotel digital marketing and social media strategy.

  • Identify the key platforms and channels relevant to the hotel industry.

  • Develop a hotel's online presence and brand identity through effective digital marketing strategies.

  • Analyze and measure the success of digital marketing campaigns for hotels.

Details to know

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There are 4 modules in this course

This module lays the foundation for effective hotel digital marketing. It explores the core concepts, strategies, and benefits of digital marketing in the hotel industry. Learners will gain insights into the latest trends and innovations, helping them understand the dynamic digital landscape.

What's included

16 videos5 readings1 assignment2 discussion prompts

Online reputation is paramount in the hospitality industry. This module focuses on the significance of online reviews and guest feedback. It equips learners with strategies for effectively monitoring, responding to, and maintaining a positive online reputation. Case studies of successful reputation management provide practical insights.

What's included

16 videos2 readings1 assignment2 discussion prompts

This module delves into the world of social media marketing for hotels. It introduces popular social media platforms relevant to the hotel industry and teaches learners how to tailor their strategies to match their hotel's brand identity. Topics include effective use of Instagram, engaging audiences on Facebook and Twitter, creating compelling visual content, and social media advertising strategies.

What's included

16 videos1 reading1 assignment2 discussion prompts

This module focuses on measuring and optimizing social media performance. Learners will delve into social media analytics and metrics, enabling them to track key performance indicators. They will also learn how to evaluate campaign success, calculate ROI, adapt strategies, and stay ahead of industry changes.

What's included

15 videos1 assignment2 discussion prompts


João Freitas
2 Courses1,415 learners

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