Data Analytics Methods for Marketing
Completed by Dinuka Gamage
May 12, 2026
12 hours (approximately)
Dinuka Gamage's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Marketing Strategies
- Category: A/B Testing
- Category: Marketing Planning
- Category: Data-Driven Marketing
- Category: Customer Analysis
