Developing a Winning Marketing Strategy
Completed by Kevin Burke
February 24, 2026
16 hours (approximately)
Kevin Burke's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Marketing Planning
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Customer Analysis
- Category: Marketing Management
- Category: Branding
- Category: Customer Insights
- Category: Product Marketing
- Category: Value Propositions
- Category: Marketing
- Category: Target Audience
